Articles in the Professional Skills Category
Mobile marketing is marketing your product and or service on or with a mobile device. There are several methods a business can conduct mobile marketing. One method consists of utilizing SMS (text messaging). Another tool, though not quite as popular, uses QR codes (quick response codes). Very simply, if you scan a QR code, it should offer a mobile friendly web page, which may include a coupon that only has to be shown to the merchant on your smart phone.
Another option is Bluetooth, which enables users to access a promotion, a deal, or offer within proximity to a particular restaurant or coffee shop. Lastly, using geo-social applications. Geo-social applications allow a user to “check in” at a place based upon their phone’s GPS location (i.e. Foursquare, Facebook, and Yelp).
When making a pros and cons list of a job role, my relationship with my manager has always been a line item. I have felt if the relationship is open and I get feedback, the relationship has a better chance of being good. It’s when I don’t know what they think about my performance that makes me feel uncomfortable and insecure.
E-mail marketing is a way to communicate with customers and provice valuable information to an interested or targeted audience. One way to reach your audience is by using an e-mail service provider who can automate best-practices. Some of the things they can provide:
Reinforced brand identity
E-mails addressed to the target recipient
Management of lists (adding new subscribers, handling bounce-backs, and removing un-subscribers)
Improve e-mail delivery, track results, and make sure your communications obey the law
I have been in marketing and content development for years but have never considered myself an SEO expert. I have been able to pick up on tidbits here and there, but overall my knowledge is just what I’ve been able to teach myself. I was recently given the opportunity to attend some SEO training and realized I knew more than I thought I did, I just didn’t know the correct terminology for it all. Here are a few of the basic terms that will help you stand out in Google, Yahoo!, or Bing searches, as well as in your next SEO meeting.
A few years ago I took some leadership training and during the training it was suggested we get mentors. I asked someone who was in a higher position than I was and who I respected a lot. She told me she had too much on her plate. Luckily, I found someone else, who recommended a few books to me and we were able to meet a few times. In the end, I didn’t keep up with it and it fell off.
Lately I feel like I need guidance and inspiration. I do read books on my own about leadership, but I am not clear on where I want to go at this point and have been feeling a little uninspired. I need some help guiding my career, so I decided to do some research on how to find a mentor again.
I have been at Global Knowledge about eight and a half years and have had eight different roles. Which made me think, “Why have I been able to change jobs so often?” To begin with I am the type of person who likes to look at the big picture and understand what people do. How do things come together? How do the pieces fit? Who does what and why? I am a believer in collaboration so I try to meet with people to understand their role. Sometimes knowing who to go to for help is the most important thing in the process of trying to accomplish something.
To quote a famous frog, “It ain’t easy being green.” I see tons of advice blogs on the interwebs every spring on how new grads can ace that first job interview or snag that first job. What I’ve found lacking is some office guidance for the newbie on the payroll. So for all you recent grads who have already landed that first job, here are a few tips to help you hang on to it.
When I was growing up my mother had two sayings, “You catch more flies with honey than you do with vinegar” and “the squeaky wheel gets the grease.” Both made sense to me and to some degree I think both are true. Now that I am in the workforce and deal with people a lot, these come to mind more often. Recently something hit me, don’t these sayings contradict each other? So are they both true?
Compensation in terms of base salary varies significantly within the different levels of government. In the 2013 IT salary and skills study, we took a look at the different areas of IT personnel in the government and compared them to their peers across all industries. Here is what we found..
Respondents from the public sector, including federal, state, and local, accounted for twelve percent of the overall response for the United States and Canada (n = 1,423) with the United States being three out of four government respondents (n = 1,048). The responses ranged throughout the three government branches with 46% (federal) and 54% (state and local).