Articles in the Professional Skills Category
Up until 10 years ago, I always ran my own businesses. In fact, I put myself through college that way. I justified the hard work and long hours of being a business owner as the way for me to pay for school, knowing that one day I’d work for a company with vacation days, insurance and benefits — luxuries I had to pay for myself at the time. Turns out, now that I’m an employee, I’m not basking in the sun and eating bonbons while working for “the man” like I thought I may be.
One time I sent in a helpdesk ticket and the helpdesk person would not answer it because I did not have anything in the subject line. I called him all upset but then he explained that they get so many e-mails they need to know quickly who to distribute them to. That same year I was having my yearly review and my manager at the time told me that one of the things I needed to work on was putting a topic in the subject line. I was telling a coworker about that and he said he has issues with me not doing that too. Wow! From then on I always made sure to write in the subject line, so much so that my husband pointed out that I write too much in there and sometimes my whole e-mail is in that line.
As organizations look to do more with fewer resources and leverage scarce knowledge better across their entire organization, we see lots of companies moving to matrix structures. A matrix structure can be defined as ‘a mixed organisational form in which normal hierarchy is overlaid by some form of lateral authority or influence resulting in two chains of command – one along functional lines and the other along project lines.’
Mobile marketing is marketing your product and or service on or with a mobile device. There are several methods a business can conduct mobile marketing. One method consists of utilizing SMS (text messaging). Another tool, though not quite as popular, uses QR codes (quick response codes). Very simply, if you scan a QR code, it should offer a mobile friendly web page, which may include a coupon that only has to be shown to the merchant on your smart phone.
Another option is Bluetooth, which enables users to access a promotion, a deal, or offer within proximity to a particular restaurant or coffee shop. Lastly, using geo-social applications. Geo-social applications allow a user to “check in” at a place based upon their phone’s GPS location (i.e. Foursquare, Facebook, and Yelp).
When making a pros and cons list of a job role, my relationship with my manager has always been a line item. I have felt if the relationship is open and I get feedback, the relationship has a better chance of being good. It’s when I don’t know what they think about my performance that makes me feel uncomfortable and insecure.
E-mail marketing is a way to communicate with customers and provice valuable information to an interested or targeted audience. One way to reach your audience is by using an e-mail service provider who can automate best-practices. Some of the things they can provide:
Reinforced brand identity
E-mails addressed to the target recipient
Management of lists (adding new subscribers, handling bounce-backs, and removing un-subscribers)
Improve e-mail delivery, track results, and make sure your communications obey the law
I have been in marketing and content development for years but have never considered myself an SEO expert. I have been able to pick up on tidbits here and there, but overall my knowledge is just what I’ve been able to teach myself. I was recently given the opportunity to attend some SEO training and realized I knew more than I thought I did, I just didn’t know the correct terminology for it all. Here are a few of the basic terms that will help you stand out in Google, Yahoo!, or Bing searches, as well as in your next SEO meeting.