Listening to customers and then developing tools that perfectly solve their business problems may seem like common sense for BI software makers, but it hasn’t always been the case. In the not-so-distant past, new releases were based purely on mysterious in-house choices made by product development teams. The new features added were mostly what they perceived to be the needs of users or were requested by a single deep-pocketed customer. New releases always came with some new functionality, but they also left customers craving more. The product development team just didn’t know it. There has always been a major disconnect between users and the vendor’s software development team. Thankfully, that model is changing.
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